NEWS: Starbucks Challenge 3.0 Demand an answer!
So Starbucks admitted it hasn't lived up to its own highly trumpeted fair-trade-friendly policy to French press a cup of fair trade coffee for anyone who asks for it. It's a "break down in customer service," Starbucks said, and sent out some emails to its stores.
But two months into the challenge, things STILL haven't improved much. And the mermaid STILL hasn't answered our questions -- How does Starbucks plan to fix the problem? When?
Regardless of politics, most of us agree on one thing: If a company makes a promise, it should stick to it.
Demand an answer from Starbucks! Sign our letter here!
Win a prize!
On Dec. 16, on the day of our LA-based meeting with Starbucks, City Hippy and green LA girl will award a prize to 2 people who galvanized the most people into signing the letter.
The prizes? Some Monkey & Son Krakatoa fair trade organic coffee, and fair trade yummies from Clipper-Teas.com.
And keep taking the challenge:
1) Simply visit your local Starbucks and ask: "Could I get a cup of fair trade coffee?"
2) Tell us what happens next. Was it hard or easy to get a cup?
BLOGGERS: simply blog about what happened and tag it with "starbuckschallenge" (all one word) on del.icio.us (put the Starbucks location in the "extended" description). We'll pull all articles into a feed and run that on our site - you can run the feed too, of course, if you'd like. ALSO help us get feedback by telling people about this challenge on your blogs.
NON-BLOGGERS: tell us what happened by emailing City Hippy or green LA girl, and we'll do the rest.
We'll be in frequent contact with Starbucks, but on Dec. 16, City Hippy and green LA girl will go to Starbucks with the letter and demand some concrete details as to what the company plans to do, if anything.
Keep taking challenges, and please feel free to let us know what YOU think our next step should be as activists, and what you think Starbucks' next step should be as a company that says it wants to be a leader in corporate social responsibility.
Have a fair trade day.
City Hippy and green LA girl
The Launch, 2.0, 3.0, Activism 2.0 (analysis of new wave of consumer activism), FAQ, challenges (del.icio.us) and finally the ever developing Google Map.