NEWS: Starbucks Responds
GreenLaGirl has just posted some great news.
Starbucks have taken a good first step towards moving to the next level on Fairtrade - the fulfillment of their Fairtrade promise.
First they had to admit there is a problem...they have now done that! Click here to read the "reminder" email sent to all US/Canada company operated stores this week.
So the challenge is working...and now we should start to see more success in North America so keep the challenge going. Go and retest stores already challenged.
For me one small problem though: Cindy from Starbucks has essentially blamed the staff, which is just plain mean really. She told GreenLAGirl that:
"In regards to feedback from our customers, I think it is important to note that it is not a break down in our commitment to Fair Trade or our mission. It happens to be a break down in customer service."
So Starbucks made a promise but the staff are failing to deliver. Surely this is about management giving the staff the motivation, information and tools to do the job. Isn't that what the email seeks to do?
I might be wrong though so I have written to Cindy to find out more on this.
Keep up the good work and remember be nice to the staff, it's not about them as much as it is about Starbucks.