NEWS: Go green - Shop online

Today is 24/7 and the IMRG (Interactive Media in Retail Group) have launched a campaign (which I saw in the London Metro) to celebrate the environmental benefits of online shopping and I support it.

I encourage you to shop online as often as possible. Especially with one of the many green stores listed in our bookmarks.

Whether it is buying your groceries or a pair of shoes clearly it is more convenient to shop online and as the campaign points out there are many green benefits as well including:

• Less vehicle miles means less emissions
• Less inventory means less physical storage required
• Less printed materials means paper saved and chemicals not used
• Less packaging means less plastic needed
• Less waste means overall a more efficient way of shopping

I would also add that online shopping probably means less impulse buying.

The campaign has launched a green fund with www.worldlandtrust.org to protect endangered rainforest in Paraguay. James Roper, CEO of IMRG commented that 'in a world of inaction on green issues and increasing concern amongst our customers our members felt the need for a brand new green vehicle for retailers to use. After campaign costs are covered all remaining funds will go to the Green Fund we have created with World Land Trust and whilst this kind of initiative is too fresh to make bold promises we see this is as a positive and long term first step. Consider this a stake in the ground'.

We will stay in touch with them to find out how it goes over the next few months.

More info @ www.imrg.org/green

Namaste

Al

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