City Hippy

The diary of our struggle to live a green and fair life.

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CityHippy has posted its last post now (I now work for EMP plc, run At Home magazine online and more and personally blog over at Why? Click here to find out. We might be back. Keep our RSS feeds, keep us bookmarked, sign up for the news alert on the right. You never know...

We are dedicated to exploring how to live a greener and more ethical life. City Hippy is a growing collective of writers bringing you two types of content:

ARTICLES: Enjoy real content by real people trying really hard to live a greener and fairer life. Generally in-depth with weekly updates at least. Located in main body below.Subscribe:
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Wednesday, November 02, 2005

NEWS: Starbucks Challenge 2.0

So Starbucks agreed that according to its own policy, company stores should French-press a cup of fair trade coffee for you, any day of the week, in the 23 countries it is licensed to. And when, during the first month of the challenge, we found out otherwise, Starbucks admitted a "break down in customer service" and sent out some emails.

But things haven't improved since then.

Regardless of politics, most of us agree on one thing: If a company makes a promise, it should stick to it.

Join the challenge:
1) Simply visit your local Starbucks and ask: "Could I get a cup of fair trade coffee?"
2) Tell us what happens next. Was it hard or easy to get a cup?

Simply blog about what happened and tag it with "starbuckschallenge" (all one word) on (put the Starbucks location in the description). We'll pull all articles into a feed and run that on our site - you can run the feed too, of course, if you'd like. ALSO help us get feedback by telling people about this challenge on your blogs.

Tell us what happened by emailing City Hippy or green LA girl, and we'll do the rest.

Win a prize
On Nov. 30, we'll select three people who contributed:

- Prize #1: A 12 oz bag of Monkey & Son Velvet Hammer fair trade organic coffee, for the challenger who challenges the most Starbucks in Los Angeles County.

- Prize #2: A 12 oz bag of Monkey & Son Velvet Hammer fair trade organic coffee, for the challenger who challenges the most Starbucks in the U.S., outside Los Angeles County.

- Prize #3: Fair trade yummies from, for the challenger who contributes the most amusing or informative post outside the United States."

Survey results
We'll be in frequent contact with Starbucks, but on November 30, City Hippy and green LA girl will contact Starbucks to find out what Starbucks thinks about the results of the challenge -- whether positive or negative -- and to get some concrete details as to what the company plans to do, if anything, in light of them.

Have a fair trade day.

City Hippy and green LA girl

Useful posts:
The Launch, 2.0, 3.0, Activism 2.0 (analysis of new wave of consumer activism), FAQ, challenges ( and finally the ever developing Google Map.

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At 10:32 AM, Blogger Siel said...

Yey! The challenge marches on! BTW -- You may already know about this, but wondering if you know about how Starbucks is affecting a local coffee shop trying to get started in Montana. Depressing...

At 10:57 AM, Blogger City Hippy said...

That is terrible, Starbucks convenient choice of location aside, seems like the landlord should do the do the honorable thing and give the lease to the first applicant ie Cafe Evoke.

Then again why did Starbucks pick that location? How did they make the decision? If they have nothing to hide then the answer would be forthcoming. If they were being sneaky then they would say nothing.

If I were Cafe Evoke I would start collecting names in that community telling the landlord what choice they as consumers want.



At 9:38 AM, Anonymous Anonymous said...

Manhasset, NY: no idea what I was talking about.



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