INTERVIEW: Craig Sams (part 5)
Things are starting to get really interesting now and in this installment, the fifth ( 1 2 3 4 ) of our Craig Sams interview series, we find out what Craig's vision of the future is.
CityHippy: After all the Fairtrade talk Craig we have a nice gentle one for you now...what is your vision of the future?
Craig Sams: Transparency is a wonderful thing. When everyone understands what’s behind everything they buy and do then it’s easier for them to judge which way to go. I think that in the future you will have to do good to do well, there will be no hiding place for bad practice. There are a lot of rich people on this planet and a lot of poor, the poor need to be richer and trade justice will bring that to them, without depriving the rich of their wealth. But everything, energy, clothes, food, is going to cost more once the rules of trade become just and that means that we in the rich West are going to have to be less wasteful, greedy and extravagant.
Great stuff. Key word for me is Transparency. Hidden costs are now being revealed. We have been enjoying a luxurious lifestyle at the expense of people and planet. Economists refer to these hidden costs as 'externalities' aka 'someone else's problem' (want more on that? Watch the great movie: The Corporation).
When trapped on a lifeboat you tend to ration drinking water and if someone is caught stealing water then they tend to get tossed over the side.
Given the fact that we are all in the same boat we have to get away from a ME culture and replace it with a WE culture.
That is what the Triple Bottom Line is all about. Business can make money without screwing people and planet. Plenty of good folks are proving it by using less chemicals and better labour and growing practices. Find them. Support them. Encourage them. Change the world. Vote with your cash!
Join us for part 6 when Craig explains what the biggest obstacle to his vision is (and boy does he feel passionate about it) and how we get past it.