City Hippy

The diary of our struggle to live a green and fair life.

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Saturday, May 13, 2006

NEWS: Ocado has a green heart

Ordering groceries off the web means less marketing, less driving and less screaming kids and slow old ladies hogging the aisles. No more problems seeing where you’re going due to the baby seat strapped to the top of an already difficult-to-manouver shopping cart/trolley. Gone are the days of fighting for the last mother & child parking space. Hurrah!

In general online shopping is a much more focused experience allowing you to stick to your list more easily and not get swayed by impulse buys. Plus we discovered a great green twist.

As well as Ocado (our online shop of choice) offering lots of organic and fairtrade options and ideas they have also added a nice little extra touch when it comes to selecting your delivery time. A little green van next to a specific time slot indicates that a van will be in your area around this time and therefore booking this slot will help save fuel.

So they encourage you to schedule your delivery at the same time as other deliveries in your area. Obviously that makes it more efficient for them but their appreciation of the environmental impact of that move indicates to me that someone at Ocado is a closet green. They get the concept of food miles!

Well done Ocado!



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