NEWS: Starbucks Challenge in Guardian

The esteemed Guardian have today taken up the cause and featured the Starbucks Challenge as the Campaign of the Week, the first of 2006 I might add. Seriously flattered.

For those new visitors to the site, welcome, let me just give you some insta-numbers and point you to some useful posts to tell you more about the challenge.

Starbucks Challenge Numbers:
Since launch on Oct 4 2005 193 blogs have challenged 255 times in 13 countries including 29 states and DC. And that does not take into account challenges from Dec 3 2005 so doubtless that will have gone up in the last month.

Plus hopefully many of you will add to those numbers and spread the word even further in the coming days. Taking the challenge really is as easy as just asking for a Fairtrade coffee in your local Starbucks and then just letting us know what happens. For more info read on.

Useful posts:
The Launch, 2.0, 3.0, Activism 2.0 (analysis of new wave of consumer activism), FAQ, challenges (del.icio.us) and finally the ever developing Google Map.

It's Gwynnie time
To all of you who have participated thus far, thanks, could not have achieved what we have without you.

To GreenLaGirl...you the bomb girl!

I would also finally like to thank the Academy, God, my parents, my first pet Chi Chi...

Namaste

CH

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