NEWS: 'McHummer ok' say McDonalds
Corporate social responsibility through the eyes of Vice President, Bob Langert on using Hummers as giveaway toys at McDonalds, something seized upon by the Ronald McHummer site:
Our company, including my staff, is deeply committed to the whole scope of corporate responsibility issues, including environmental protection. So I polled my staff who have or had children. One of them said her children enjoy the little Hummer replicas as toys, just as many kids like toy trucks, regardless of make or model. She drives a MiniCooper, walks with her children to get groceries, bicycles with them on weekends, etc. Another said her grandchildren absolutely love the toy Hummers--that they're fun.
Of course, there's nothing scientific about this poll, but I think it makes an important point. Looked at through children's eyes, the miniature Hummers are just toys, not vehicle recommendations or a source of consumer messages about natural resource conservation, greenhouse gas emissions, etc.
The Judge in the UKs longest ever Libel trial, McLibel, ruled
that they [McDonalds] 'exploit children' with their advertising, produce 'misleading' advertising
My thoughts: Of course giving away a Hummer affects kids as they are more likely to think that Hummers are socially acceptable. And the picture on the giveaway box shows Hummers riding roughshod over the environment. Not exactly eco-friendly.
That is why McDonalds would never give away a toy gun with a meal. Right? Because guns do not dovetail with McDonalds social policy I would hope and accept.
Thanks to EnviroBlog for breaking this news to me.