So Starbucks admitted it hasn't lived up to its own policy
to French press a cup of fair trade coffee for anyone who asks for it. And during meetings with and in letters to bloggers, the mermaid's promised to work on fixing its "break down in customer service
" -- at least in the LA area, which is a great start.
So during this first week of 2006, we're starting easy. We're wondering if Starbucks employees are aware which of their coffee blends are actually fair trade certified, as opposed to Starbucks' own internal "fairly traded" "certification." Considering that there's only one fair trade coffee in Starbucks -- Cafe Estima -- it shouldn't be that hard, as long as someone has taken the minute to let employees know that Cafe Estima's the fair trade blend. And to make it even easier, Cafe Estima's brewing as the coffee of the week this week (at least in the US & Canada)!The Challenge
1) Visit your local Starbucks this week (Jan 2 to Jan 8 ) and ask: "Could I get a cup of fair trade coffee?" (Don't specify Cafe Estima!)
2) Tell us what happened next. Ideally, the barista should immediately offer you a cup of Cafe Estima, which should already be brewing.BLOGGERS:
simply blog about what happened and tag it with "starbuckschallenge" (all one word) on del.icio.us
(put the Starbucks location in the "extended" description). We'll pull all articles into a feed. If you do not know about del.icio.us
, then just mention the phrase 'StarbucksChallenge' as one word in your post, and we'll catch it.NON-BLOGGERS:
tell us what happened by writing a comment on either City Hippy
or green LA girl
, or send an email to City Hippy
or green LA girl
, and we'll do the rest.Win a prize!
On Jan. 9
, City Hippy
and green LA girl
will award 2 prizes: 1 to the person who takes the most challenges, and 1 to the person with the most interesting, entertaining, educational, insightful, or funny report.
The prizes? An enviro-friendly, reusable, and chic workplace dish set
, and fair trade yummies from Clipper-Teas.com
provided by City Hippy.Challenge results
On Jan. 9, City Hippy and green LA girl will take the challenge results to Starbucks, either commending them on their progress on barista education efforts about fair trade, or asking them to, um, work on that.
Take the challenge, and please feel free to let us know what YOU think our next step should be as activists, and what you think Starbucks' next step should be as a company that says it wants to be a leader in corporate social responsibility.
Have a fair trade day.City Hippy
and green LA girlUseful posts:The Launch
, Activism 2.0
(analysis of new wave of consumer activism), FAQ
, challenges (del.icio.us)
and finally the ever developing Google Map
.FEED (del.icio.us/starbuckschallenge):Technorati tags:cityhippystarbucksstarbuckschallengebusinessguardianmainstream mediaCSRfairtradecoffeeLAUSAActivismUKLondon